We want to give you a window into how we think, how we conduct business and how we succeed.
First and foremost, we focus on the needs of our investors. From institutions to individuals, we strive to deliver the best possible results, tailored to our partners' needs.
We are streamlined and efficient, which enables us to obtain measurable results, throughout the development and management of our projects. We are hands-on and support our collective team, without micromanaging the process. Our communication style is approachable and idea-driven, while maintaining high expectations and an emphasis on speed.
We understand Millennials and the future of multifamily housing based on lifestyle expectations. Millenials will continue to be the driving influence in the multifamily industry. We get them and understand what they want, including technology trends and socially-driven community amenities. As a result we will continue to remain ahead of the curve on design and lifestyle amenities that appeal to today's Millennial rental population.
We pride ourselves on setting trends in the multi-family industry by offering environmentally sound and technologically advanced amenities that residents readily enjoy and actively desire -- from our groundbreaking work at Enso where we became the first LEED certified apartment community in Georgia, to our recent work at EOS, where technology and luxury are placed in perfect balance.
We have strong financial support from capital partners who share our vision of providing top-flight amenities and services in today's multifamily space.
Finally, we're nimble and versatile. We roll up our sleeves and get down to business, whether the project involves a complete renovation of a distressed community or a Class-AA+ development that we design from the ground-up. Our track record speaks for itself and while we're proud of what we've accomplished, we are strongest when we have amazing partners with the best minds working together. Let's get started!
Prior to founding Catalyst Development Partners, Rob spent the first eighteen years of his career at Julian LeCraw & Company, Inc. (JLC), an Atlanta based multifamily developer and operator.
While at JLC, Rob held a variety of positions including Property Manager, Real Estate Analyst, Vice President of Acquisitions and Development, Executive Vice President of For Sale Housing, and finally as Regional Partner, where he was responsible for all multifamily acquisition, development and capital structuring activities for Georgia and Tennessee.
Rob has a diverse skill set focused on multifamily project execution and capital structuring. Over the course of his career he has directed 75+ transactions, capitalized at over $2 Billion, including 3,500 units of new and condominium conversion, and 20,000 units of apartment acquisition, renovation and development.
At Catalyst, Rob focuses his energy on finding and capitalizing new projects, along with managing the day-to-day business of our company.
Rob lives near Emory University in Atlanta, with his wife Kim and their two sons. The family is very involved in their local school district where Rob has held a position on the Local School Council and Kim has served as PTA president and Chairman of the Mary Lin Elementary School Educational Foundation.
Mark has been in the development business since 1996. For twelve years, Mark worked with two of the most prominent multifamily real estate companies in the Southeast, Lane Company and Julian LeCraw & Company, Inc. (JLC). While at JLC, Mark was directly responsible for the development of $48M of new projects, including 400 units of multifamily apartments and town homes, a 350 boat slip marina and 20,000+ square feet of retail. Mark was responsible for the turnkey development of these projects starting with due diligence, land acquisition, construction management and the ultimate delivery and disposition of the product. Between 2000 and 2003, while working with the Lane Company, Mark developed over $85M of new projects including apartments, condominiums, adaptive reuse and mixed-use projects.
In 2003, Mark left the corporate world to form his own development company. During that time, he developed $90M of new developments, consisting of condominium, townhome and apartment projects. These projects ranged in scope from an 18 unit luxury townhome project to a 333 unit high density LEED Gold Certified apartment building.
Since founding Catalyst, Mark has led the Development Team where he focuses on planning and building our projects.
Mark lives near Emory University in Atlanta, with his wife Leslie and four children.
Since 1990, Jorge has acquired and developed over 20,000 multifamily units throughout the Southeast.
Jorge began his career as a Construction and Project Manager for Crescent Heights Investments. After six years there, he became a Senior Vice President at the Real Estate Investment Division of Florida Crystals Corporation, a large Multinational company. While there, Jorge was the senior real estate executive of Florida Crystals and oversaw their sizable multifamily real estate portfolio. He was solely responsible for new property acquisitions and the timely disposition of portfolio assets.
In 2003, Jorge joined Julian LeCraw & Company, Inc. (JLC) as a senior executive of the Florida platform and eventually became the Florida Regional Partner, responsible for all multifamily acquisition, development and capital structuring activities in Florida and the Carolinas. During his seven year tenure, Jorge acquired 8,000 apartment units, sourced several multifamily development opportunities, obtained entitlements and was responsible for the development of over 1,000 new construction units and more than 100,000 square feet of retail development.
Since founding Catalyst, Jorge's primary focus has been to generate and capitalize new business opportunities for our company.
Jorge lives in Ponte Vedra Florida, with his wife Carmen and four children.
Jeff joined Catalyst in May 2012, bringing with him 20 years of real estate development, construction and design expertise from his prior work at several highly regarded firms in the industry, including Etude Sol, JLC Southeast, WCI Communities, Boran Craig Barber & Engel and Haskell Construction.
As Executive Vice President, Jeff is the senior member of the Development Team and leads all Catalyst construction and design projects. He is responsible for sourcing and selecting all construction materials, design, management of the construction team, quality assurance and project finances. Whether Catalyst is engaged in ground-up development of Class-A communities, or renovations and construction management at existing projects, Jeff is deeply involved on-the-ground and throughout the process.
In addition to the wealth of construction process and design knowledge that he brings, Jeff shares a passion with rest of the Catalyst team to bring innovation to our multifamily projects. Leading-edge interiors, amenities, social spaces and technological advances are the touch points for today's population of Millennials, and Jeff focuses on bringing these new and exciting elements to each of our projects.
Jeff holds a business degree in Construction Management from University of North Florida (Magna Cum Laude), as well as a Finance degree from Florida State University, College of Business.
Jeff lives in Jacksonville Beach, Florida with his wife Grace and three children. He is an avid surfer and rock climber.
Prior to joining Catalyst, Patricia spent the first decade of her career in onsite management with Post Properties, Deutsche Bank/RREEF Property Trust, and JPI. Uniquely positioned with a finance degree earned from Auburn University and first-hand Property Management experience, Patricia joined our team in 2011 to focus on Asset Management and leverage her talents to maximize property performance. Exposure to Property Operations from the inside-out, has given Patricia a deep understanding of the art of balancing ownership goals with effective management techniques. Using a holistic approach, Patricia is highly effective at turning property objectives into action-oriented results.
As Asset Manager, one of Patricia's primary goals is to ensure leasing momentum is maintained and rent potential is optimized by building a strong performance-based staff. Her operational oversight includes: directing management company personnel to achieve stated goals; managing the marketing process to assure appropriate branding and messaging; customizing solutions to support risk management; focusing on property performance; reviewing weekly operations reports for accuracy; and addressing any physical plant needs with cost-effective solutions. Critical to her role is ongoing review of financial statements and reporting financial results to investors.
In her other role as Development Associate, Patricia works closely with the rest of The Development Team in selecting interior finishes, reviewing functionality of floor plans and social spaces. Additionally, Patricia analyzes market information to ensure appropriate rental rates and manage the onsite team during crucial lease-ups.
Patricia lives near Perimeter Center in Atlanta. She is an accomplished Actor and Musician.
Ben began his real estate career in the mid-2000’s while still a college student, flipping houses and performing acquisition analysis for residential construction lender, Crown Valley Group. After graduating with High Honors from Haverford College and then returning from a professional baseball career abroad, Ben joined Catalyst in 2011 to oversee value-add construction projects.
In his current role as Development Associate, Ben impacts each critical path throughout the multifamily development cycle on new construction projects. During the Due Diligence phase, Ben’s meticulous nature is well suited to confirm feasibility and front-end pricing assumptions. He manages teams of professionals who produce superior results and enjoy working with Catalyst on project after project. During the Planning phase, Ben brings his unique understanding of the perspective target Millennial resident to everything from floor plans and amenity spaces to technology and green initiatives. Ben is no stranger to City Hall and has spent many an hour shepherding plans through the permitting process in a number of municipalities, where his calm demeanor and patience allows him to effectively communicate with the jurisdictional authorities. During the Construction phase, Ben coordinates the Development Team with lenders and inspectors on draws, Contractors seeking real-time solutions to on-site issues, investors seeking financial and construction reporting, and local community members who have a stake in the neighborhoods where Catalyst is building.
Ben is passionate about building high-quality innovative projects and forging long term relationships with industry professionals.
Ben lives in the Kirkwood neighborhood of Atlanta with his wife Mary Lou.
Alexis officially joined Catalyst in April 2017 as Director of Operations, after working with the firm's principals over the past 17 years. No stranger to this space, Alexis has lead the charge to support both multi-family and condominium developments dating back to the early 2000s and even impacted Catalyst's early portfolio with 626 Dekalb and 870 Inman. In her current role, Alexis spearheads all operations efforts for projects in development through key phases of market stabilization. This involves supervising the Property Management group, maintaining market penetration, motivating the onsite team, while troubleshooting development and marketing initiatives that deliver on the CDP promise to provide residents with an exceptional living experience at our communities.
While at Lane Company and Julian LeCraw & Company (JLC), Alexis worked in their condominium development groups to support the CDP principals. There she managed budgets, conducted analyses of market competition on existing projects and the feasibility for future projects, while also studying housing and advertising trends to lead development of marketing collateral and websites on these developments. Her core focus was managing the on-site sales team, operations, and reporting.
Alexis lives in East Cobb with her husband Nick and their two children. She is a proud graduate of Clemson University College of Business with a degree in Marketing. Alexis is active in the Atlanta community, volunteering at school and serving on several non-profit boards.
Rachael has partnered with Catalyst Development Partners for over a decade, starting with a townhome development in West Atlanta and has remained a constant in all developments for the firm since 2009. As Catalyst has grown in size and scope, Rachael has taken on the primary role of strategic brand development for new projects and key marketing planning for all active projects within the portfolio.
With experience in multifamily marketing since 2001, Rachael brings nearly two decades of insight to support the Catalyst brand. Understanding the multi-family and mixed-use sector, Rachael has a keen sense of how to identify and market to key audiences. Rachael approaches each new development by cultivating a brand identity and oversees all campaign elements including: logo creation, rendering development, website and collateral development, media planning, public relations and post-marketing analysis to sharpen advertising performance.
Rachael's fundamental training began in traditional advertising, where she produced television commercials, radio broadcasts and national print campaigns for brands such as AT&T, Coca-Cola, SunTrust, and GE Power Systems. With the advent of digital and social media, Rachael seized the opportunity to become a front-runner in that space to bring a comprehensive and integrated approach to brand development.
Rachael lives in Sandy Springs with her husband, Jay, and their two children. Rachael graduated from University of Florida with a degree in Advertising and Business Administration. Rachael is active in several philanthropic organizations and is passionate to support pediatric brain tumor research through Ian's Friends Foundation and pancreatic cancer research through DestroyPancreaticCancer.org.
With nearly three decades of accounting experience and specific depth in the fields of Construction and Property Management, Karen brought a wealth of expertise when she joined Catalyst as Controller in 2012. Karen's attention to detail and accounting acumen plays a crucial role in our ability to generate dependable results.
With an Accounting degree from Florida State University, Karen launched her career in the public accounting sector in the Tampa Bay area. Her entry into the real estate industry began at Equity Residential where she prepared monthly financial statements, annual budgets, with ongoing audits and software support. As Senior Auditor and Regional Property Accountant for Equity Office Properties in Chicago, Karen led audit teams in nationwide operational reviews, conducted lease and procedural audits, ensured internal control compliance, conducted third-party sales verifications, and prepared monthly financial statements for a portfolio of Class-A commercial space and CAM billings for tenants. Gaining additional accounting depth in Chicago, Karen served as Budget Director and Assistant Controller at Hometown American, and went on to work as the Accounting Manager at The John Buck Company.
Karen relocated to Atlanta in 2006 and was hired as Controller by Wood Partners, where she supervised Senior Accountants and Accounts Payable Staff in the Development Accounting Department; reviewed financial statements and monthly construction draws, with oversight of approximately 40 projects; served as point of contact for 20 audit/reviews with investors and lenders; handled job cost reporting and condo sales reporting as well as cash management of 100+ bank accounts. Prior to joining the Catalyst team, Karen was Controller at Tivoli Properties where she was the lead on cash management, financial statement preparation, and managing outsourced payroll.
Karen lives in Smyrna Georgia.
With rich experience as a Project Manager in building construction and remodeling for today's demanding target audience, Chris Forment, brings a wealth of vision and drive as Catalyst Development Partner's newest Development Associate.
Prior to joining the CDP team in 2017, Chris planned, executed and closed construction projects contracted with Verdant Planet Construction Corp - a "concierge" General Contractor specializing in high-end Residential Remodeling. He also brings insight invested at TilesTec, Inc, where he supported the lead contractor in a number of remodeling projects throughout South Florida. At TilesTec, Chris also focused his talents on marketing initiatives and digital enhancements to set up the company's hardware, software, reporting, schedules, budgets and client facing presentations.
With a Biomedical/Medical Engineering degree from Florida International University, Chris is no stranger to breaking down the most complex concepts to make them feasible for execution. While at FIU, Chris, served as an extension of the College of Medicine Library staff to assist medical students with locating research material online and in-site. He also created and maintained the Medical School faculty curriculum vitae database and supported updates and maintenance of the Medical School website and resources database. In addition to training at Florida International University, Chris gained additional academic training at Georgia Tech in Biomedical Engineering, while also serving on the Society of Hispanic Engineers and the Georgia Tech Rowing Team.
Chris relocated to Ponte Vedra Beach in early 2017 to support CDP with development opportunities throughout Florida and across the Catalyst portfolio.
Robert Fishel is a founding partner of CDP and has been an investor with the Principals of CDP since the early 1990's. Dr. Fishel has a wide variety of business interests: he is president and CEO of Florida Electrophysiology Associates, the Southeast’s largest group of physicians specializing in the surgical treatment of heart rhythm disorders; he is a managing partner of Renaissance Properties NY, a management and development company specializing in NY high-density multifamily and commercial office properties; he is the general partner of ALSAR Ltd Partnership, a privately held investment partnership specializing in real estate, public equity and risk arbitrage investing; he is an active venture capital investor specializing in biotechnology investing; he is a partner of Florida New World Angels, a leading Florida venture/angel capital investing group; and he is the senior managing partner of NewPace Medical, an Israeli based medical device company.